Social Media and SMB Advertising – Be Where Consumers Are

The popularity of social media and networking sites, such as MySpace, Facebook and Twitter continues to grow every day, especially among young adults, ages 18-34. If you’re interested in these kinds of consumers (and who isn’t?) you need to get to know these sites, get involved, and if possible, advertise on them.

Earlier this week, on Techcrunch, Jason Kincaid wrote about the launch of MySpace Local, a joint project of MySpace and CitySearch that combines CitySearch’s large business database with the MySpace’s huge audience.

The new site

allows local businesses to take advantage of MySpace’s self-service MyAds product, which will allow them to selectively display their banner ads to local MySpace users.

This can prove to be a very powerful and effective tool for local businesses as according to Kincaid, in the first seven days the site was live, MySpace users wrote over 60,000 reviews.

MySpace is not the only site on which you can communicate with potential customers and spread the word about your business. Check out these recent articles on Search Engine Watch to see how you can use social media sites to advance your business:

http://blog.searchenginewatch.com/080429-105402

http://searchenginewatch.com/3633396

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