Last month Lisa Barone of Outspoken Media wrote a post about small business SEO, explaining that just ‘cause you’re small, doesn’t mean you can’t play the game of search marketing. It “means you need to be smarter.” Her article focuses on localizing your website content and claiming your business listings on various local sites.
Here are the tips she gives for localizing your site content:
- Home page: While you’re out there telling people what you’re about, mention where you’re located. It shows customers you really exist, while also giving the engines’ local algorithms something to snack on.
- About page: Your About page should not only tell people who you are, it should tell them where you’re located. It’s one of the many trust signals users will be looking for and it acts as a great citation for the search engines.
- Press page: Do you have a page on your site that encourages people to get in touch with you for media purposes? Don’t forget to include your address, phone number and email.
- Contact page: This should be a no brainer but you’d be surprised how many people lose their brains writing Web copy.
Include your location, a map, your cities served, hours, email address, fax number, phone number, directions and other any information you have that establishes your location.
To read Lisa’s full article, with a list of sites where you can create or claim your business listing, go to http://outspokenmedia.com/small-business-marketing/launch-your-small-business-website/
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